Microsoft boosts Xbox 360 component orders due to upcoming Halo 3 launch

Wednesday 04th July 2007, 12:12:00 PM, written by Farid

Words on the street of Taipei has it that optical drive OEM Lite-On IT expects to increase its shipments of DVD-ROM drives for the Xbox 360 at the eve of anticipated launch of the third Halo game, Microsoft’s biggest gaming franchise.

DigiTimes also reports that Lite-On declined to comment due to non-disclosure agreements that bind the company to their clients. Sources close to component makers, which supply Lite-On with DVD-ROM drive parts, said that they began to increase their shipment toward Lite-On in June.

In other words, the production of DVD-ROM drives has definitely gone up at Lite-On and the Halo (3) effect on the Q3/Q4 Xbox 360 sales has surely something to do with that.

The production of Xbox 360 is probably already ramping to meet up the demand that will rise with the September 25 launch of Master Chief’s latest adventures. We can also expect chip orders from some foundries, which were reported to be in decline since launch, to be witnessing the same kind of pre-Halo 3 boost.

The launch of Halo 2 earned up to $125 million (€92 million) in a single day sale, thus becoming the highest grossing release in entertainment history. Halo 3 is expected to one of the best-seller this holiday season in North America and Europe.
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xbox ± lite, on, halo


Latest Thread Comments (62 total)
Posted by Todd33 on Thursday, 05-Jul-07 21:24:43 UTC
Doh, bad timing on your reply faust, MS fessed up so to speak. See the RRoD thread or this:

http://www.xbox.com/en-US/support/petermooreletter.htm

Quote
We have been following this issue closely, and with on-going testing have identified several factors that can cause a general hardware failure indicated by three flashing red lights on the console.
...
Peter Moore

Posted by <nu>faust on Thursday, 05-Jul-07 21:38:58 UTC
Quoting Todd33
Doh, bad timing on your reply faust, MS fessed up so to speak. See the RRoD thread or this:
why would it be "bad timing" when i'm one of the first people who said "we (consumers) should pressure to ms to release actual failure rates and force them to accept responsibility" on the rrod thread:wink: you seems to be misunderstanding the the actual point of my earlier post.

Posted by Todd33 on Thursday, 05-Jul-07 21:46:12 UTC
Quoting faust
why would it be "bad timing" when i'm one of the first people who said "we (consumers) should pressure to ms to release actual failure rates and force them to accept responsibility" on the rrod thread:wink: you seems to be misunderstanding the the actual point of my earlier post.
Ya, I missed your point, sorry.

Posted by SugarCoat on Thursday, 05-Jul-07 22:23:04 UTC
Quoting Shifty Geezer
Have you read the Rings of Red thread? I'll repeat the bit here, but then any further conversation ought to be held there, rather than turn this thread into an XB360 failure rate thread in addition to that one!

Article :
http://www.dailytech.com/Article.aspx?newsid=7892

Source information :


Some key bits



Can we vouch for these? Not really. We don't know if DailyTech is being honest or making up these figures and quotes. We don't know, if the quotes are real, if the people giving them are being honest. By that token, we know nothing! However, when we take any poll of users that includes working and broken hardware (rather than just counts of broken machines) and see these high figures trending, and couple that with reports from other journalistic sources, the weight of evidence is more in favour of a 20+% failure rate than not. If the failure rate isn't that high, every poll that shows as such happens to have chanced upon a statistical anomaly, every journalistic article is a lie, and every company reporting high failure rates and refusing to work with repairs saying they consider there to be a fundamental motherboard design fault is just confused.
Even that is vague though. Is the issue mainly with the 1-2 million launch units? Is that what the 25% failure rate is from? Or is it the 12 million (correct? not up to snuff on current sales numbers) that we're up to now. Ebgames/Gamestop also does their own in house refurbs, how many of those have rebroken and been re-returned? How has that effected the overall percent? See my point? Its a huge difference and these are questions that have answers which can change how good/bad that high failure rate looks. And im sorry but for me, you'd need a lot more then some he said she said reporting. Once again, most of the information and polls are not an accurate source, or anywhere near specific enough to simply leap to a conclusion. There is far too much left to the imagination on the numbers/words used to support exactly what the total failure rate is.

Quoting Carl B
SugarCoat you need to read the 'Rings of Red' thread before you post in this one again - it really is at a point where it's not up to anyone to prove the problem exists, but for Microsoft to disprove it exists. And their official statements in that regard are less than encouraging.

I also think your views on "MS hating" vs "Sony hating" are totally warped and surreal, but whatever, such is not my concern. Suffice to say that both companies have 'haters' that can at the drop of a hat list off a litany of points against either. :razz:
Oh but i have been following it a bit, and thats exactly why im defending microsoft. I've seen nothing in that thread that has been concrete evidence that 20-25-30% of 12 million new units have failed. That thread is also flooded, _flooded_, with FUD and thats here which im sure is tame compared to a completely console oriented forum.

I dont have a view on comparing fanboys, Todd brought it up. My point is that bias and fanboys can heavily damage much of the "scientific data" that many places are collecting, and certainly play a part in the "Xbox 360 is a peice of garbage" posts which only further warps the view people have on the console far more then it realistically may be. Nobody is saying the PS3 is junk with some ghost figure so i fail to see how its comparable.

Posted by Carl B on Thursday, 05-Jul-07 22:55:33 UTC
Quoting SugarCoat
Oh but i have been following it a bit, and thats exactly why im defending microsoft. I've seen nothing in that thread that has been concrete evidence that 20-25-30% of 12 million new units have failed. That thread is also flooded, _flooded_, with FUD and thats here which im sure is tame compared to a completely console oriented forum.I dont have a view on comparing fanboys, Todd brought it up. My point is that bias and fanboys can heavily damage much of the "scientific data" that many places are collecting, and certainly play a part in the "Xbox 360 is a peice of garbage" posts which only further warps the view people have on the console far more then it realistically may be. Nobody is saying the PS3 is junk with some ghost figure so i fail to see how its comparable.
SugarCoat, with today's timely announcement from MS, are you thinking there may be some validity to all this now?

Posted by AzBat on Thursday, 05-Jul-07 23:19:03 UTC
Quoting Shifty Geezer
Too late!
:) But I was having so much fun. LOL

Quoting Shifty Geezer
The list of things you need to play Halo 2 and Halo 3 are...


Electricity
Chair (to sit on)
Fridge (to keep beer cool)
etc.
I like those alot. hehe

Anyway, now to the serious stuff...

Quoting Shifty Geezer
It's a preposterous notion to advise people 'to play Halo3, don't get a memory card. Just leave your console on all the time.' Who would do that?
I never expanded on what I personally thought about the use of a memory device for the game. I just made the comment that it's not NEEDED or REQUIRED in order to play Halo 3. Would I suggest that they get one? Yeah, but it still doesn't change the fact it's not NEEDED or REQUIRED to play Halo 3. Now if it was a game like Oblivion that required it, then I wouldn't be saying the cost is only $300 for the Core. BTW, there maybe some(like I said previously: the percentage, I have no idea) that won't buy one. Maybe they're not interested in playing single player and will only play 4-player multi-player or System Link. Or maybe they already own a 360 and they already have a memory card or hard drive. Whatever the case may be, $300 for a Core is still all that's NEEDED or REQUIRED to play Halo 3.

Quoting Shifty Geezer
I think it's fair to say Halo 3 will be twice the cost of entry as Halo 2.
I think it's fair to say that majority of consoles bought simultaneously with a copy Halo 3 will be with at least a Premium system. There's a gray area since we have multiple SKUs. However, the minimum you can spend is $360, but it can go up from there.

Tommy McClain

Posted by Carl B on Thursday, 05-Jul-07 23:27:45 UTC
Quoting faust
ok xboxdestroya, what ever you say:wink: (i'm really kidding btw)
You better be! :razz:

(no I knew though, no worries - and c'mon, it's xbdestroya, not x*box*destroya!)

Posted by SugarCoat on Friday, 06-Jul-07 02:24:00 UTC
Quoting Carl B
SugarCoat, with today's timely announcement from MS, are you thinking there may be some validity to all this now?
I never said there wasnt a problem. Never.

Posted by Carl B on Friday, 06-Jul-07 02:25:31 UTC
Quoting SugarCoat
I never said there wasnt a problem. Never.
Well, that's not the 'validity' I was talking about. Anyway I'm not trying to hound you on the issue - I just sort of see your defense efforts as perhaps a bit too accusatory in their calls for evidence. IMO with everything on the table thus far, there is no reason *not* to believe 20%+ failure rates on gen-1 hardware.I understand your frustration at perhaps thinking this issue is being over-covered, but you must recognize that in the context of what gets covered n this industry, this is about as news-worthy as they get.After today's announcement, I have a feeling the dark cloud surrounding the issue is going to lift though.

Posted by dabomb665m on Monday, 09-Jul-07 09:23:21 UTC
Quoting SugarCoat

I dont have a view on comparing fanboys, Todd brought it up. My point is that bias and fanboys can heavily damage much of the "scientific data" that many places are collecting, and certainly play a part in the "Xbox 360 is a peice of garbage" posts which only further warps the view people have on the console far more then it realistically may be. Nobody is saying the PS3 is junk with some ghost figure so i fail to see how its comparable.
I still think you are downplaying the situation a little too much here, given the threefold increase in warranty that Microsoft is coming out with now as their solution. Honestly, all human related statistics are flawed... I don't think you need to convince anybody with half a brain that reality. I mean people lie about being male or female even on surveys, but that's another story. Let's just say that the 25%-30% figure is WRONG by a margin of 50% (because people lie or what have you), that's still 12.5% to 15% of the systems failing. Meaning 12.5 to 15 systems will fail out of 100... and out of all the systems... well you can do the math.

You can't expect to have a perfectly scientific calculation with these kind of things. What we can do is get a rough estimate from the information we DO have. Honestly, it's time to come back to the real world Neo, because here no one views the real world in pure numeric form.


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