Article on Application Processors

Tuesday 22nd February 2011, 05:00:00 PM, written by Arun

What better time than right after Mobile World Congress 2011 to look at the state of the Application Processors market? We also examine NVIDIA's time-to-market claims for Kal-El and some of the innovations in ST-Ericsson's A9600 - before finally predicting the fate of the smartphone market.
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Latest Thread Comments (15 total)
Posted by Ailuros on Wednesday, 23-Feb-11 14:51:36 UTC
Quoting max-pain
Tegra 2 is only $15?
On average probably even less. From one side the higher the order quantity from potential buyer X the more will X push for lower prices and from the other side what do you think TI is selling its OMAP4430 exactly for? Minimum quantity for a Tegra2 order if memory serves well is 100.000.

Posted by metafor on Wednesday, 23-Feb-11 14:59:19 UTC
Apps processors don't really cost that much. I think the iPhone4 BOM showed the A4 as ~$8. This is the market Intel wants to compete in.

Posted by rpg.314 on Wednesday, 23-Feb-11 15:31:51 UTC
Speaking of Intel, did they show anything apart from that lovely quote? :)

Posted by mboeller on Wednesday, 23-Feb-11 15:50:07 UTC
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Of course, the other very exciting part of the A9600 is the Imaginations PowerVR 'Rogue' GPU (aka Series 6). It is implemented in a multicore configuration...
Arun, do you know how many cores?

Posted by Arun on Wednesday, 23-Feb-11 16:03:00 UTC
Quoting max-pain
Tegra 2 is only $15?
$15 for high volume smartphone OEMs (i.e. a few million units) but closer to $30 for low volume tablets (i.e. 100K?) AFAIK - given the higher die size for Kal-El, we might be closer to $20 for smartphones I guess.As for the A4's cost, $8 is probably realistic because it is Apple's own SoC and they don't have an intermediary taking 40-50% gross margins. If it wasn't for that, I'd expect it to only be very slightly cheaper than Tegra 2 (53mm² on 45nm with 2x32-bit memory bus isn't free).
Quote
Speaking of Intel, did they show anything apart from that lovely quote?
I had a good discussion with someone from the ex-Infineon business, don't think that's what you had in mind :p They showed MeeGo tablet stuff a bit, but Medfield was behind closed doors only, and they didn't reveal much of anything at the press conference which I didn't attend. I'm a bit less optimistic about their prospects than I was one month ago (given what happened at Nokia and the lack of anything interesting from Intel at MWC), although the good news for them is TSMC 28nm is a slightly behind where I thought it would be by now.
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Arun, do you know how many cores?
I suspect the number of TMUs and ALUs is probably a more important factor than the number of cores, don't you think? :)

Posted by Ailuros on Wednesday, 23-Feb-11 19:38:33 UTC
Quoting mboeller
Arun, do you know how many cores?
For TMUs, ALUs even numbers make only sense; while core amount can be either an even or uneven number/amount. The most meaningless contribution of the day and no I doubt anyone knows yet apart from insiders.Try running with a big chunk of bacon in front of Rys; it might work :lol:

Posted by convergedw on Wednesday, 23-Feb-11 20:15:01 UTC
Quoting Ailuros
On average probably even less. From one side the higher the order quantity from potential buyer X the more will X push for lower prices and from the other side what do you think TI is selling its OMAP4430 exactly for? Minimum quantity for a Tegra2 order if memory serves well is 100.000.
TI recently stated during an investor conference that the overall OMAP ASP is around $15 with OMAP4 closer to, or a little above, $20.

Posted by GZ007 on Wednesday, 23-Feb-11 23:42:24 UTC
The geforce ULV pixel shaders are actualy pixel/blend shaders. They are also ROP-s. So if they double the pixel/blend shaders they end up also with double fillrate.

Posted by eastmen on Thursday, 24-Feb-11 03:52:33 UTC
Did you see any tablet/slate amd products ? I'm really interested in a bobcat tablet towards the end of the year.

Posted by Ailuros on Thursday, 24-Feb-11 06:09:49 UTC
Quoting GZ007
The geforce ULV pixel shaders are actualy pixel/blend shaders. They are also ROP-s. So if they double the pixel/blend shaders they end up also with double fillrate.
It is my understanding that there's one programmable blending unit in the pixel shader block, which if the core isn't blending can be used for an additional single FLOP. T2 ULP GeForce is also capable of 8 z/stencil, which if it should double it brings it on par with a single core SGX543 (16z/stencil); and that's only double the z/stencil fill-rate and not texel fill-rate.


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