In an interview with Reuters, Masanao Maeda, corporate director of the Sega Corp., voiced concerns over the current pricing strategy of Sony’s next generation console, PlayStation 3: For him “name brand, price and software” are the keys to successful products in the highly competitive console gaming market. Maeda clarified his comments by adding: “Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony“.

Apart from that he also expects that “Mario & Sonic at the Olympic Games”, a joint effort by Sega and Nintendo, will sell several million units, as it is the first game to combine the mascots of the former rival console makers.